Every person nurtures an innate desire of looking
good and feel accepted in the socio-economic circle. The word fashion
instantaneously brings to mind a flash of colour with a dash of glamour.
Women are taking to fashion in a big way, and are
experimenting with different looks, styles, and textures.
Fashion plays an increasingly important role in an
individual life because it is considered as a means of self-expression. The
garments and accessories that man or women wear, help them to identify with a
group of others-whether it is a lifestyle, profession, a religion, or an attitude.
Thus, the term ‘fashion’ has become synonymous with the overall growth of the
country as well.
Fashion in India, a land rich in culture and
tradition, has evolved through the centuries. This country, rich in culture
represents a kaleidoscope of changing trends and traditions. Here, clothes
perform different functions depending on the occasion. Be it festivals,
parties, profession, or just a matter of reflecting attitude … fashion is
simply ‘in’.
Today, fashion does not necessarily mean glamour,
or the urge to follow the current trends. It is more a way of life, a
reflection of inner beauty, where the intellect shines through, complete with
comfort quotient.
Fashion not only highlights the social history and
the needs of person but also the overall cultural aesthetic of the various
periods. The evolution of fashion dates back to several hundred years and as
our attitude and culture change, fashion comes along with it.
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